Sportswear Brands Should Use Athletes—Not Models

Sasha DiGiulian:

… Nike and Adidas, which have the broadest reach—have a responsibility to remain authentic. These athletic-wear brands are selling apparel, accessories, and shoes for performance, and they should show the people who have worked every day to perform in that sport at their peak skill level.  …

Some brands are getting it right. Under Armour’s marketing campaign featuring Misty Copeland and Lindsey Vonn is incredibly powerful. …

Sportswear Brands Should Use Athletes—Not Models—in Their Ads

related – ELLIE KRUPNICK – Want to Sell Me Sportswear? Show Me an Athlete

why are there no LIVE results at Europeans?

SmartScoring seems to have bungled the European Gymnastics Championships. No statement. No apology. I assume it’s the last time they’ll get a job with Gymnastics.

Here’s what you’ll see on their Facebook page. Every second matters. But we’ve gone 3 days with no LIVE results.

Trampoline Park injuries

Coaches of Trampoline and Gymnastics mostly can’t believe Trampoline Parks can stay open. Why aren’t they sued into bankruptcy?

Hospital visits are on the rise.

Those statistics are from a study in Paediatrics – Trampoline Park and Home Trampoline Injuries (2016)

related – Sun (U.K.) – FLIPPING DANGEROUS A shattered spine, fractured skull, iron rod in leg, broken ankles, dislocated foot, black eyes – why are trampoline parks jumping in popularity?

The Bronze – not recommended

This R-rated low budget film is absolutely not recommended for kids. The majority of adults will find it disappointing, as well.

I did like Katherine Grable as the stunt double. But that’s about it.

The Bronze is a 2015 American sports comedy-drama …

Former gymnastics Bronze Medalist Hope Ann Greggory (Melissa Rauch) has been living off her celebrity status in her hometown of Amherst, Ohio, though she is reduced to going through the mail her mailman father delivers for spending money.

When her former coach Pavleck (Christine Abrahamsen) suddenly commits suicide, a letter arrives addressed to Hope stating that if she can guide Pavleck’s best student, a young gymnastics star named Maggie Townsend (Haley Lu Richardson) to the Olympics in Toronto, she will receive a $500,000 inheritance. …

On … Rotten Tomatoes, the film has a rating of 32%, based on 84 reviews, with an average rating of 4.8/10. The site’s consensus reads, “Enthusiastically unpleasant and mostly unfunny, The Bronze fails to stick the landing – or much else along the way.”

NBC Primetime Olympic coverage sucks

NBC’s 2016 Olympics broadcast is the lowest-rated in years.

I’ll say it again. Serious Gymnastics fans should boycott NBC Primetime.

(The NBC live streaming coverage is pretty good, I hear. But I couldn’t watch it myself as I didn’t have a login. NBC was too fearful to offer something like a one time $35 online Olympics package.)

NBC’s TV coverage is the worst in the world

Starting on the wrong foot, NBC delayed the opening ceremony by one hour on the east coast of the U.S. and by four hours on the west coast of the U.S. The bizarre nature of the American delay caused mass confusion on social media, where the ceremony was being tweeted about in real time. …

It is 2016. Someone tell the Olympics.

Fake, Jingoistic, And Stupid: Gymnastics Coverage Is The Worst Part Of NBC’s Olympics

… The coverage is fragmented, with fans seeing a routine or two, then being bombarded with ads. This procedure is repeated two or three more times until NBC cuts away to another sport. …

Why NBC Needs to Do Better

I don’t blame the commentary. It’s the Network mucky mucks who need to be replaced.



• NBC criticised for ‘worst ever’ Olympic coverage in America

“NBC Fails Fans and Athletes”

The usual refrain from insiders, coaches and hard core fans. The general public likes the NBC formula.

I didn’t watch the NBC coverage either night. Instead I followed commentary (especially FloGymnastics) and twitter. Waiting for the routines I wanted to see to appear legally or illegally online.

The answer to this problem would be for NBC to later post ALL routines online. Or have separate full competition coverage online. That was the role of the – now defunct – Universal Sports Network coverage. Seems it didn’t pay. Universal shut down November 2015. 😦

NBC Fails Fans and Athletes with Gymnastics Trials Coverage

Rio will be better. Instead of NBC having a monopoly on coverage every other nation in the world will be broadcasting. The Canadian coverage, for example, is always better than NBC.