Sportswear Brands Should Use Athletes—Not Models

Sasha DiGiulian:

… Nike and Adidas, which have the broadest reach—have a responsibility to remain authentic. These athletic-wear brands are selling apparel, accessories, and shoes for performance, and they should show the people who have worked every day to perform in that sport at their peak skill level.  …

Some brands are getting it right. Under Armour’s marketing campaign featuring Misty Copeland and Lindsey Vonn is incredibly powerful. …

Sportswear Brands Should Use Athletes—Not Models—in Their Ads

related – ELLIE KRUPNICK – Want to Sell Me Sportswear? Show Me an Athlete