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Following the IOC’s relaxation of the restrictions placed on Olympic participants during the Olympic Games period pursuant to Bylaw 40.3 of the Olympic Charter (colloquially known as “Rule 40”) earlier this year, the US Olympic and Paralympic Committee (“USOPC”) finally released its guidance on how Olympic athletes’ personal sponsors that are not IOC or Team USA sponsors may run marketing campaigns incorporating athletes during the Tokyo 2020 Olympic Games blackout period (which is July 14, 2020 through August 11, 2020) – and now permits personal sponsor advertising during the blackout period under certain circumstances and only for two particular types of marketing.
Advertising Law Updates – Olympic Athlete Marketing: Easing Up On Rule 40, But With Strings Attached
For American gymnasts it seems to mean that …
Athletes are now able to thank personal sponsors and receive congratulatory messages from personal sponsors during the Games.
Personal sponsors, meanwhile, can engage in generic advertising during the Games. … (not mentioning the Olympics nor showing Olympic Rings)
A step forward.
Scholarship athletes are already paid to compete NCAA.
What we are talking about here is allowing the best to negotiate to be paid more.
Defying the NCAA, California’s governor signed a first-in-the-nation law Monday that will let college athletes hire agents and make money from endorsements — a move that could upend amateur sports in the U.S. and trigger a legal challenge.
Under the law, which takes effect in 2023, students at public and private universities in the state will be allowed to sign deals with sneaker manufacturers, soft drink makers or other businesses and profit from their images, names or likenesses, just like the pros. …
The new law applies to all sports, though the big money to be made is in football and basketball. It bars schools from kicking athletes off the team if they get paid. …
But while the NCAA is the top governing body for college sports, membership is voluntary. If the California schools are forced out, they could form a new league. …
The NCAA does let some athletes accept money in some instances. Tennis players can accept up to $10,000 in prize money per year, and Olympians can accept winnings from their competitions. Plus, schools in the big “Power 5” conferences can pay players yearly cost-of-living stipends of between $2,000 and $4,000.
The NCAA reported $1.1 billion in revenue in 2017.
For example, here’s what Katelyn Ohashi thinks about the issue.
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