Sportswear Brands Should Use Athletes—Not Models

Sasha DiGiulian:

… Nike and Adidas, which have the broadest reach—have a responsibility to remain authentic. These athletic-wear brands are selling apparel, accessories, and shoes for performance, and they should show the people who have worked every day to perform in that sport at their peak skill level.  …

Some brands are getting it right. Under Armour’s marketing campaign featuring Misty Copeland and Lindsey Vonn is incredibly powerful. …

Sportswear Brands Should Use Athletes—Not Models—in Their Ads

related – ELLIE KRUPNICK – Want to Sell Me Sportswear? Show Me an Athlete

Gymnastics Canada to hire Program Manager

In a structural reorganization, Jason Woodnick was recently announced as Program Manager for Men’s Artistic Gymnastics.

But Gymnastics Canada is still accepting applications for the Women’s Artistic positionThe ability to communicate in both of Canada’s official languages is a strong asset. 

Located in Ottawa, and reporting to the GCG High Performance Director (HPD), the Program Manager, Women’s Artistic Gymnastics (WAG) will be responsible for the overall leadership and management of the WAG program within the scope of the GCG strategic and operational plans.

The Program Manager, WAG will work and make decisions in consultation with the GCG HPD, WAG National Team Director (NTD), and the WAG Program Committees and Assemblies. …


coach in northern Alberta

Here are two very interesting positions. Norfort Gymnastics Association.

Head Coach WAG:

The candidate must have a minimum Level 3 NCCP woman’s artistic certification or willing to obtain. Norfort is looking for minimum of 3-5 years’ national level experience. Norfort offers competitive wages; dependent upon experience is $80,000-$95,000. We offer a housing incentive to assist with the transition into our community as well as a performance bonus.

Senior Coach WAG:

The candidate must have a minimum Level 2 NCCP woman’s artistic certification or higher. Looking for minimum of 3-5 years of experience in competitive gymnastics. Our club is offering a salary range of $55,000 – $68,000 per year based on qualifications and years’ experience. Performance bonus.

Email the club for details.

norfortboard (a)