Olympic athletes join SK-II to declare #NOCOMPETITION in beauty
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As the worldβs sporting talents are gearing up for Olympic Games Tokyo 2020, a band of top athletes have joined forces to declare a battle against beauty standards that theyβve never signed up for, led by cult-favourite beauty brandΒ SK-II.
…Β Biles, along with an impressive roster of fellow Olympic athletes, including world-record holder swimmer Liu Xiang and the Japan volleyball team, have joined forces with SK-II forΒ #nocompetition, a new global campaign created to inspire women to live by their own definitions of beauty.
Biles admits that in an image-obsessed era, ignoring the pressure to measure up isnβt always easy, not even for her. βIβve been dealing with scrutiny my whole life. I had to go through puberty in the public eye. Itβs hard and social media doesnβt make it any better, but I think the campaign will help us as women to speak up about toxic beauty standards,β …




