How Cheerleading Became So Acrobatic, Dangerous and Popular

AI summary of the NY Times article by David Gauvey Herbert.

Published Oct 22, 2024

… the rise of competitive cheerleading in the United States and the dominance of a single company, Varsity Spirit, in the industry.

It highlights the story of Nikki Jennings, a talented young cheerleader who suffered numerous injuries and abuse during her cheer career, including concussions, hamstring injuries, and emotional abuse from her coach.

The article also delves into the history of cheerleading, tracing its origins from military chants to the modern, acrobatic sport it has become.

It examines how Jeff Webb, the founder of Varsity Spirit, has shaped the sport through his innovations and desire for control, leading to allegations of monopolistic practices and negative impacts on participants and their families.

The article also touches on the recent $4.75 billion sale of Varsity Spirit to the private equity firm KKR, raising questions about the future of the sport and the company’s grip on it.

Read the original article (subscription required).

How Cheerleading Became So Acrobatic, Dangerous and Popular

AI generated image

tumbler broke the fluorescent light !

Aaron needs a higher Gym. 😀

Doug Davis – 35 years of Tumbl Trak

One of the true good guys in acrobatic sports is Doug Davis.

He first saw a Quebec coach tumbling kids on a modified trampoline. From that day, Doug founded and popularized the tumbling trampoline. One of the very best pieces of equipment in your Gym.

Tumbl Trak:

Starting with the Original Tumbl Trak, our company has invented numerous products that combine technological advances with innovations in training. As a customer once said, “Tumbl Trak has changed the way the country teaches gymnastics.”

How many wrists, ankles, and knees have been saved by training on soft surfaces like the Tumbl Trak and Air Floor? How many elite athletes have gone on to international competition healthier and stronger because they’ve used our products?

On our 35th anniversary, we’re proud to celebrate Doug Davis and how he revolutionized the sport, helping countless athletes train smarter and safer.

Tumbl Trak Tumbl Tape

Useful for all programs in your Gym.

Click PLAY or watch it on YouTube.

Baylor’s 7th-straight NCATA title

NCATA (National Collegiate Acrobatics & Tumbling Association) is an NCAA emerging sport status en route to become a fully sanctioned NCAA championship sport.

The reigning NCATA National Champion Baylor Bears will hang onto the title for another year.

The undefeated Bears clipped the Gannon Golden Knights 273.685-268.965 Saturday night at Michael Knight Arena on the campus of the University of Oregon to claim their seventh-straight championship.

Baylor also added four individual event titles earlier in the day, while Gannon picked up hardware on three events.

Azusa Pacific led the way on five events, and Converse, Limestone and Quinnipiac each topped the field once. …

Click PLAY or watch the celebration on Twitter.

protecting Cheer athletes

HBO Real Sports did a segment. It’s hard to watch.

U.S. All Star Federation — owned by the private company / monopoly Varsity Spirit — has been doing a lousy job protecting their athletes.

Sports attorney Sarah Klein is interviewed.

It includes the 2020 arrest of Jerry Harris.

Click PLAY or watch it on YouTube.

IOC recognizes International Cheer Union

Six organizations were recognized as the official representatives of their sport for the International Olympic Committee:

– International Cheer Union (ICU)

– International Federation of Muaythai Associations (IFMA)

– International Sambo Federation (FIAS)

– International Federation Icestocksport (IFI)

– World Association of Kickboxing Organisations (WAKO)

– World Lacrosse (WL)

The International Cheer Union was founded 2004.

Membership includes 116 national cheer federations on all continents – reaching over 5 million athletes globally.

Unlike some other major Cheer organizations, ICU is non-profit.

They offer coach education and certification. Officials and judge training.

CheerUnion.org

Baylor #ncata21 Champions

The National Collegiate Acrobatics and Tumbling Association is the governing body for the sport of Acrobatics and Tumbling at the collegiate level.

It’s a fast growing emerging NCAA scholarship sport.

No surprise.