Author: Rick Mc

… here are the biggest takeaways from the #RespectHerGame report:

• Women got more overall coverage: Athletes in women’s sports received a staggering 59.1% of screen time in primetime Olympic coverage.
• But men overwhelmingly control their stories: Men make up 82% of live Olympic commentators.
• Men’s sports is still viewed as the default: Athletes in men’s sports are referred to as “male [athlete|sport]” just two percent of the time, while athletes in women’s sports are given the “female” qualifier 13.6% of the time.
• Women are more exposed and sexualized than their male counterparts: Athletes in women’s sports wear revealing outfits in competition more than their male counterparts (69.9% compared to 53.5%), and are 10 times more likely to be objectified by camera angles (5.7% compared with 0.6%).
• Women are still infantilized: Athletes in women’s sports are seven times more likely to be referred to using gender diminutive language (such as “girl” or “lady” or “chick”) as their counterpart in men’s sports. …

For women at the Olympics, more coverage doesn’t equal respectful coverage

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