Gymnastics Coaching.com

The Bruins are accustomed to getting as much publicity as any team in the NCAA. Over the years, that’s mostly been good press.

Personally, I rank UCLA as one of the top teams for defending and promoting social justice.

Head Coach Chris Waller is one of the most experienced and accomplished coaches in College Gymnastics.

But this situation is a disaster. We still don’t know whether to blame the school administration, the coaches or the lawyers. Probably all three.

Professor of marketing Scott Galloway advises organizations do three things in case of crisis:

1. Top person steps up quickly and addresses the issue personally.
2. Acknowledge the problem. Take responsibility.
3. Over-correct.

None of that happened.

If you are not up to speed, read what the general public is seeing:

UCLA gymnastics stood united against racial injustice, then was ripped apart by it

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I should add that LSU seems to have handled things about as well as they could. Communication was clear.

UCLA gymnastics was celebrated as social justice champions last year. But what happened when the program got tested with its own incident of racism?

How the Bruins got to be at the center of a gymternet firestorm: https://t.co/LBnViEbh50

— Thuc Nhi Nguyen (@thucnhi21) January 26, 2022