UNDER ARMOUR Gymnastics ad – millions of views


Click PLAY or watch the awesome original on YouTube.

Of course the tag line “It’s what you do in the dark, that puts you in the light.” is stupid. 😦

… The brand is changing its media mix from 70% TV and 30% digital to 50%-50%. …

Under Armour in 2013 inked an eight-year deal to provide apparel, footwear and accessories for USA Gymnastics, marking the brand’s first sponsorship of a national governing body for a summer Olympic sport.

Under Armour Features Soccer, Gymnastics and Social Media in Global Push

Click PLAY or watch a behind the scenes edit on Facebook.

crop tops for Gymnastics training

In some parts of the world – Australia, for example – separates are more popular than leotards for training.

crop top for sport

But in North America they are the exception, not the norm. Crop tops are worn on very hot days in a few Gyms, for the most part.

Chalk Bucket has a thread on this topic right now. Comparing club policies.

Even odder for those in the general public not familiar with Gymnastics training is the tradition in Men’s Gymnastics of training shirtless.

Chinese gymnasts


Awesome video editing. 🙂

The spot, created by Droga5, is similar to previous work for the “Rule Yourself” campaign, which in the past has tapped celebrities including Misty Copeland and Stephen Curry. It once again focuses on the immense amount of training athletes put in every day and emphasizes their strength. …

Under Armour Showcases Sheer Strength and Dedication of the U.S. Women’s Gymnastics Team

#RuleYourself #IWILL

Click PLAY or watch it on YouTube.

Here’s the Facebook version if you’d like to share it there.