AI summary of the NY Times article by David Gauvey Herbert.
Published Oct 22, 2024
… the rise of competitive cheerleading in the United States and the dominance of a single company, Varsity Spirit, in the industry.
It highlights the story of Nikki Jennings, a talented young cheerleader who suffered numerous injuries and abuse during her cheer career, including concussions, hamstring injuries, and emotional abuse from her coach.
The article also delves into the history of cheerleading, tracing its origins from military chants to the modern, acrobatic sport it has become.
It examines how Jeff Webb, the founder of Varsity Spirit, has shaped the sport through his innovations and desire for control, leading to allegations of monopolistic practices and negative impacts on participants and their families.
The article also touches on the recent $4.75 billion sale of Varsity Spirit to the private equity firm KKR, raising questions about the future of the sport and the company’s grip on it.
Read the original article (subscription required).
How Cheerleading Became So Acrobatic, Dangerous and Popular
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