U.S. Olympic TV coverage

… here are the biggest takeaways from the #RespectHerGame report:

  • Women got more overall coverage: Athletes in women’s sports received a staggering 59.1% of screen time in primetime Olympic coverage.
  • But men overwhelmingly control their stories: Men make up 82% of live Olympic commentators.
  • Men’s sports is still viewed as the default: Athletes in men’s sports are referred to as “male [athlete|sport]” just two percent of the time, while athletes in women’s sports are given the “female” qualifier 13.6% of the time.
  • Women are more exposed and sexualized than their male counterparts: Athletes in women’s sports wear revealing outfits in competition more than their male counterparts (69.9% compared to 53.5%), and are 10 times more likely to be objectified by camera angles (5.7% compared with 0.6%).
  • Women are still infantilized: Athletes in women’s sports are seven times more likely to be referred to using gender diminutive language (such as “girl” or “lady” or “chick”) as their counterpart in men’s sports. …

For women at the Olympics, more coverage doesn’t equal respectful coverage

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Rick Mc

Career gymnastics coach who loves the outdoors, and the internet.

One thought on “U.S. Olympic TV coverage”

  1. A quick look on google confirmed to me what I’d always suspected.

    The majority of people interested in sport are males.

    Thus, it’s only natural that sports coverage should lean towards what the majority wants.

    Further, males are naturally better suited for sports than females in their natural body composition and genetics etc.. Thus, one is more likely to see a better sports performance from a male than a female.

    I don’t like to see females being objectified or sexualised. However those figures on sportswear seem to reflect what females normally wear by choice from my observations. Males wearing normal casual wear or formal wear rarely have sleeveless tops or plunging necklines or short shorts. Yet it seems far more common in females. I’m fairly sure females choose to wear sleeveless tops and/or tops with low necklines or short pants far more often than males.
    I would expect if the study on the clothing coverage extended to what the athletes choose to wear outside sport, it would find the figures were similar to coverage levels of the olympic uniforms. Also, wouldn’t the female athletes uniform have been approved by females? I can’t imagine it was approved by males. If females approved the more revealing uniforms, why should anyone complain?

    On a side note, I wish gymnastics coverage of MAG would stop zooming in on guys changing their pants between rotations. Surely no one wants to see that.


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