Olympic athletes join SK-II to declare #NOCOMPETITION in beauty
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As the world’s sporting talents are gearing up for Olympic Games Tokyo 2020, a band of top athletes have joined forces to declare a battle against beauty standards that they’ve never signed up for, led by cult-favourite beauty brand SK-II.
… Biles, along with an impressive roster of fellow Olympic athletes, including world-record holder swimmer Liu Xiang and the Japan volleyball team, have joined forces with SK-II for #nocompetition, a new global campaign created to inspire women to live by their own definitions of beauty.
Biles admits that in an image-obsessed era, ignoring the pressure to measure up isn’t always easy, not even for her. “I’ve been dealing with scrutiny my whole life. I had to go through puberty in the public eye. It’s hard and social media doesn’t make it any better, but I think the campaign will help us as women to speak up about toxic beauty standards,” …
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