Wayne Goldsmith:
In the sports science world things are based on facts, research, validity and reliability measures, measurement, accuracy and evidence.
In the coaching world the key focus areas are results, performance, communication, instinct and “feel” – the art of coaching. …
Keep jargon down to a minimum
Join the PAPPP – People Against Pointless PowerPoint Presentations
Keep background, historical information to a minimum
Don’t dumb down – coaches are not dumb
Ten Golden Rules for presenting sports science information to coaches.

In the sports science world things are based on facts, research, validity and reliability measures, measurement, accuracy and evidence.