Olivia Dunne for activewear Vuori

NCAA is getting lucrative. For a select few.

Dunne, a sophomore from New Jersey, has 4.4 million Tik Tok followers and 1.3 million Instagram followers, making her the most followed college athlete.

She will use the platforms for Vuori marketing campaigns like photoshoots, social media takeovers and both virtual and in-person events over the next two years. …

LSU Tigers

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