UNDER ARMOUR Gymnastics ad – millions of views

#ruleyourself

Click PLAY or watch the awesome original on YouTube.

https://www.youtube.com/watch?v=CDM1FPFxbVk

Of course the tag line “It’s what you do in the dark, that puts you in the light.” is stupid. 😦

… The brand is changing its media mix from 70% TV and 30% digital to 50%-50%. …

Under Armour in 2013 inked an eight-year deal to provide apparel, footwear and accessories for USA Gymnastics, marking the brand’s first sponsorship of a national governing body for a summer Olympic sport.

Under Armour Features Soccer, Gymnastics and Social Media in Global Push

Click PLAY or watch a behind the scenes edit on Facebook.

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Rick Mc

Career gymnastics coach who loves the outdoors, and the internet.

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