you need a virtual body

If you want to model for H&M, you need a body exactly like these young ladies.

Exactly.

The bodies of most of the models H&M features on its website are computer-generated and “completely virtual,” the company has admitted.

H&M designs a body that can better display clothes made for humans than humans can, then “dresses” it by drawing on its clothes, and digitally pastes on the heads of real women

Jezebel

(via Kottke)

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Rick Mc

Career gymnastics coach who loves the outdoors, and the internet.

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