NBC came so close to hitting the Olympic target with their unprecedented online coverage of the Beijing Olympics.
In the end, they shot themselves in the foot.
Fans not in the USA already hate NBC.
Now fans inside the USA will hate them too:
NBC is offering complete streaming of the Olympics over the internet for the first time ever …
Unfortunately, it will only be available to Microsoft Vista users.
In an age where even the most basic computer can watch YouTube videos, the decision to only work with the Vista operating systems seems quite ludicrous.
To make it even worse it will only be available to the Home Premium and Ultimate editions of Vista …
NBC will be selling targeted advertising in the video feeds which will become available after the event has been shown live.
So of the worldwide audience, what percentage have those two versions of Vista?
Far, far less than half. NBC will frustrate more than half the people logging in to try to watch coverage.
Cutting a deal with Microsoft is getting into bed with the devil. Bad call NBC.
Top ten terrible tech products 2007 – Microsoft Vista – Cnet
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