Nike has long enjoyed a mostly positive profile when it comes to its position on inclusion and being generally progressive.
Yes, the company is trying to sell shoes, but staking out positions on touchy subjects is noteworthy, and not without risks. …
Nike uses Twitter to promote women’s sports in the Middle East
Click PLAY or watch it on Twitter.
https://twitter.com/NikeMiddleEast/status/832802373676331008
There are many in the Middle East quietly advocating sport and fitness for girls and women.
Gymnastics Coaching.com 