DW: How did you come up with the idea of a 3D logo?
Fred Gelli: One day I was at the Lagoa Rodrigo de Freitas – a small lake in the centre of Rio with many mountains around it. And I realised that Rio is a kind of sculptural city – I’m in the middle of this big sculpture. I understood then that it would be a very interesting approach to design a sculptural logo for a sculptural city. …
Design Week (2012)
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