curly hair is beautiful

You’d expect the gigantic Unilever corporation to be an evil empire, profiting from making women feel unhappy about their looks.

But some of their Dove brand promotions do just the opposite. 🙂

Dove launched “Love Your Curls” after conducting a survey of 859 women in the U.S., U.K. and Brazil in September 2014. Only 10 percent of women respondents in the U.S. said they “feel proud” of their curly hair, and only four in 10 American girls with curly hair reported thinking that their hair was beautiful.

This campaign is the latest Dove video that aims to help women and girls feel more confident about their appearances, while simultaneously promoting Dove as a brand. …

Dove’s ‘Love Your Curls’ Campaign Celebrates Girls’ Curly Hair

Click PLAY or watch it on YouTube.