The International Olympic Committee doesn’t want anybody but NBC.
The IOC announced Wednesday it had agreed to a $7.75 billion deal with NBCUniversal for broadcast rights to the Olympic Games through 2032. Instead of putting the rights up for bid as it usually does, the IOC quietly approached the network in November about an extension. …
The deal covers six Olympics, from 2021 to 2032, and gives NBC rights to all media platforms including TV, internet and mobile. NBC’s previous agreement, negotiated in 2011, included four Olympics through 2020 and cost the network $4.4 billion.
The agreement includes a $100 million signing bonus to be used for “promotion of Olympism and the Olympic values” between 2015 and 2020. …
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