During the 44th Artistic Gymnastics World Championships in Antwerp (BEL), the International Gymnastics Federation (FIG) has surpassed 20 million views on its YouTube channel, a figure that is rising rapidly on a daily basis. On 30 September alone, the channel attracted 233,844 viewers, their interest sparked largely by the extraordinary Floor routine performed by Japan’s Kenzo Shirai in Antwerp.
As spectacular as these figures are, they do need to be put into some context. While 20 million views is considerably higher than the numbers achieved by the federations of many other Olympic sports, it still represents less than half of the level generated by USA Gymnastics (55 million!). …
Both organizations are doing an excellent job of online video. As is GBR.
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