Why the Olympics?

I keep reading online how the Olympics MUST have all the very best athletes. That every medal contender must be there.

I keep reading that more sports must be added. That existing sports — especially gymnastics — needs more athletes at the Games.

… And I don’t disagree.

But the Olympics is about far, far more than whether Vika or Gabby should have won the AA.

Just watch. 🙂

Click PLAY or watch it on YouTube.

By using sport as a tool for social change, the IOC and its partners implement various activities across the globe in fields such as humanitarian assistance, peace-building, education, gender equality, the environment and the fight against HIV/AIDS, thereby contributing to the achievement of the UN Millennium Development Goals.

This is why the IOC is supporting the FIG Age Group Development Program for developing nations.