Swimming and gymnastics were the big winners Wednesday in a new revenue-sharing ranking of Olympic sports, signaling the start of the debate over how to split the money from the 2016 Games in Rio de Janeiro.
The IOC executive board promoted the international swimming and gymnastics federations into the top tier along with track and field in a list of five groups comprising the 28 summer Olympic sports.
Previously, the International Association of Athletics Federations was ranked alone in the highest of four groups and received the biggest share of the hundreds of millions of dollars generated from television rights and other deals from each Summer Games. …
The obvious question — Why can’t our National Governing Bodies better market one of the top 3 Olympic sports?

(via FIG)
