Gender in Advertising

… How would ads look if gender roles were reversed?

Click PLAY or watch it on YouTube.

The funny stuff starts at 2min 45sec.

… over 475,000 views since … April 3, 2013.

… Representations of Gender in Media, is a school project that was created for a Women and Gender Studies class at the University of Saskatchewan by Sarah Zelinski, Kayla Hatzel and Dylan Lambi-Raine.

The group wanted to show how the media portrays gender roles and stereotypes in advertising. …

U of S Student Video Goes Viral: Interview

When will women STOP buying those magazines?

related – I’ve never bought anything from Abercrombie & Fitch. And never will. Here’s one good reason why.