London “Games, Two Thousand and Twelve, 2012, Twenty-Twelve”

There.

I’ve broken the rules of sponsor branding for that … that big thing happening this summer. You know. With gymnastics.

… Using one of those words with London, medals, sponsors, summer, gold, silver or bronze is another likely breach. The two-word rule is not fixed, however: an event called the “Great Exhibition 2012” was threatened with legal action last year …

Guardian – Olympics 2012: branding ‘police’ to protect sponsors’ exclusive rights

The IOC branding “police” will be busy, busy this year.

JGC mocks the restrictions:

… My blog is in no way associated with the Londinium … Demonstrations of World Class Athletic Ability. But if you do wish to talk about them, may I suggest the official name Londinium MMXII and hash tag #mmxii. And here’s an alternative logo representing the five interlocking benzene rings of benzopyrene:

Here’s a summary of legal ways of using the brand.

Happily the IOC seem to have given up trying to police social media. It’s impossible.