eHow is an online how-to guide with more than 1 million articles and 170,000 videos offering step-by-step instructions on how to do things.
It’s much criticized as a “content mill” or “content farm“. Low quality crap written to get a high Google ranking, pushing Google ads deceptively.
Hows that working out for them?
eHow got the #1 rank for a Google search = “Gymnastics Coach”.
(I reset the Browser so there was nothing in the cache or history.)
Sage advice from eHow:
… Encourage your gymnasts to stay on their toes at all times by using the balance beam. Instruct each gymnast to walk across the beam at the beginning of practice. Once your practice is finished, ask them to do a simple handstand or flip on the beam to demonstrate the necessity for balance.
Why doesn’t Google rank content farms lower?
… Maybe they like all that Google ad revenue.
In Bing eHow was #1, as well. (And Bing results are consistently worse for me on any specialized search term.)
Check in your own browser. My results might have been personalized by location.
The new Duck Duck Go browser filters out all eHow results. This site was #1 there.
Wikipedia has blacklisted all eHow articles.
Gymnastics Coaching.com 