If the Men’s Collegiate Gymnastics program is one day canceled by the NCAA, people will be asking … why didn’t somebody do more to save it sooner?
Couldn’t somebody find a way to popularize guys that look like this?
Blythe Lawrence posted The Discussion: How to better market men’s NCAA gymnastics?
If you were hired as a consultant for men’s NCAA gymnastics programs, what would you tell them to do to improve exposure and meet attendance?
Several felt that a key strategy would be to “piggyback” on the success of the women’s program. (University of Illinois-Chicago runs combined meets now.)
The first thing I’d do (as God) is combine MAG and WAG Championships.
Ron Noe (Stick It Media):
• marketing plans for the teams
• promote the “stars” … (e.g. Ruggeri, Legendre, Wynn)
Anne Phillips (Gymnastike):
• school and other local exhibitions
• improve media exposure
• make meets more fun
… watch the beginning of the Alabama v Boise highlights video last weekend to see what she means by “fun”
Martina Eggeling (Gymnastics United) pointed out that we need “personalities” that can interest the school and general public. Men’s gymnastics has always lacked stars with charisma.
Alexei Nemov, Fabian Hambuchen. … Who else is in that category? … Uchimura?
Click through to Gymnastics Examiner for the full Discussion on this important topic.
Men’s collegiate gymnastics meets are actually more thrilling and interesting than the girls. … But nobody knows because nobody goes.
And that’s a shame.
Gymnastics Coaching.com 