… UK Sport chief John Steele reveals Great Britain will employ similar tactics to Canada in their bid to own the podium …
The host nation (Canada) used the programme to great effect in Vancouver, as they finished on top of the medals table with 14 golds, four ahead of second placed Germany. …
“At first a lot of people were critical of Canada’s Own the Podium programme saying that it wasn’t very sporting and it had some bad press,” he said.
“But as soon as it started to do well then everyone thought it was a great idea and were a lot less critical.
“We will probably use a different strap line but the idea for 2012 will be very similar and it is something we definitely want to use as a tool for success.
UK Sport already plotting how Great Britain will own the London 2012 podium
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