Should they?
I think so. In fact, they once did. After a fashion.
Both Andrew Thornton and I were bloggers in 2008 for the short lived Gymnast.com, a spinoff USAG website designed to expand the popularity of the sport.
Gymnast.com is no more. … I’m still hoping that project will rise from the ashes.
Why do all big organizations need blogs, Facebook and Twitter?
To find out watch the excellent commoncraft Social Media and the Workplace. (VIDEO 4min)
USA Gymnastics is on top of the social media thing, however. Leslie King, Sr. Director of Communications, has a great team:
Samantha Kilgore, Manager of Media Relations
Kent Koven, Director of New Media
Kyla Prows, New Media Coordinator
Kevin Smith, Web Developer
Matt Steinke, Web Content Manager
They are active on Facebook (81,000+ fans), Twitter and, best of all, YouTube. (I’m having some problems getting to all pages from Canada, though.)
They also have a special Twitter account just for live blogging events.
Is any other gymnastics national sports governing body doing a good job on social media?
Leave a comment, if so.
Gymnastics Coaching.com 