HBC won the contract to supply uniform for Canadian Olympians from 2006 – 2012.
I saw this on Kyle Shewfelt’s (kyleshew) twitter feed.
But they’ve never found a theme anywhere nearly as good as the previous supplier, Roots.
The best the Hudson’s Bay Company has done is copy the Roots Retro formula.
Last Thursday the “look” for the 2010 Olympics hosted in Canada was unveiled.

“Hoser Chic”, it’s been called.
I like it. But certainly we need Roots to win back the contract after 2012. Overall, HBC has been a disappointment.
(Sport BC linked to the announcement on CBC Sports)
