NBC did a good job in Beijing. This is a smart move, I think.
USA Gymnastics signed a deal yesterday with US broadcaster NBC and cable partner Universal Sports to air its biggest events until 2012, upping its challenge against the yet-to-be-launched the US Olympic Committee (USCOC) network.
The deal, combined with domestic and international contracts NBC has with swimming, skating, track and skiing, gives the network the broadcast rights to a significant share of key US Olympic sports. …
read more … Sport Business
related: So you want to watch the U.S. Gymnastics Championships…
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