Cirque and Reebok trapeze conditioning

An interesting campaign was launched for Reebok women’s sports.

They’ve partnered with Cirque to promote an interesting fitness program for the general public.

JUKARI Fit to Fly – a new gym experience from Reebok and Cirque du Soleil. Try it – you’ll flex and flutter, sweat and stretch, and swing from a FlySet. It’s all about moving your body in a fun new way.

Click PLAY or watch the JUKARI promo clip on YouTube.

How many trapeze studios have been built so far, I wonder.

Instead of using circus flyers, Reebok is promoting the concept with “normal” people and pretty models.

(via GymNiceTic)