All those young, healthy people in one place. What do you expect?
Chinese condom manufacturer Elasun released cheeky and clever ads with an Olympic theme. They depict athletic stickmen with condoms in place of various sports apparatuses such as basketball nets, bicycle wheels, archery targets and gymnastic rings. A ribbed condom was even used to symbolise the water surface in swimming.
In the Sydney 2000 Games each athlete was given 51 condoms on arrival at the Olympic Village, but another 20,000 had to be shipped in when supplies began to run low.
Seems this ad campaign is going viral on the internet. Smart marketing.
(via the Beijing Olympic Fan blog)
Gymnastics Coaching.com 