Nastia – corporate sponsorship

Not many gymnasts get “rich” from the sport.

But Nastia is one of them.

Mimi SWARTZ wrote an excellent article for the NY Times on Nastia’s agent, Evan Morgenstein:

… Liukin, who before this year was virtually unknown to all but devout gymnastics fans, can be seen performing aerial magic on a Visa commercial narrated solemnly by Morgan Freeman; appearing online in the AT&T blue room; touting CoverGirl makeup and Secret deodorant; and soon smiling from billboards in ensembles from Vanilla Star jeans. Morgenstein called these endorsements his effort to “help a kid achieve a dream.”

The rewards of this dream can vary, from $50,000 to $100,000 per deal before the Games to possibly millions if an athlete wins gold. Gymnastics in particular is a sponsorship bonanza. …

This Olympic Performance Made More Beautiful by Cover Girl – NY Times

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