It is believed that Coke has spent US$75 million on the Games to boost sales and build long-term loyalty in China.
“The Olympics goes beyond sport,†said Kevin Tressler, Coca-Cola’s director of worldwide sports and entertainment marketing.
“There’s a warm feeling that comes to people when they think about the Olympics.â€
Coke’s red marketing strategy aligns with the national colour of China. Good move!
Does anyone else find this ironic?
The great Communist icon hawking for Coke?
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