Audi launched its new RS 6 Avant car with a TV ad that features Hungarian gymnasts.
No doubt they are hoping for a viral video. And they’ve got one.
Click PLAY or watch it on YouTube.
The £4m campaign for the RS 6, which Audi says is the most powerful road car in its history, links the physical perfection of the gymnasts with the premium car and uses the slogan: “Performance from every part”. …
The ad, created by the British advertising agency BBH, will also screen in cinemas and was filmed in Budapest by Los Angeles-based director Paul Hunter.
Will they recoup their costs? I expect so — the RS 6 costs £78,000 ($123,400)
(via Gymblog)
Gymnastics Coaching.com 