Chinese sport’s brand Li Ning was outbid by Adidas to sponsor the Chinese team. Li Ning then decided to clothe every presenter on China television’s CCTV5; the network that will broadcast the Summer Games across China.
Fun facts about China and the Olympic games » Beijing Olympic Games 2008
Even the judges at the recent Olympic test meet were gifted some Li Ning clothing.
This reminds me when popular Canadian sports clothing company Roots lost the Canadian Olympic Team sponsorship bid. (Roots still outfits the US Olympic Team.)
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