Who does Cirque du Soleil boss Guy Laliberté call when he wants something “special”?
Pam Rocks of Moment Factory.
Directing insane multimedia shows and events is all in a day’s work for Rocks.
She describes some of her favourites to plan: Guy Laliberté’s private parties (a.k.a. “test runs” for the Cirque du Soleil), which have involved a “virtual Guy” and a 100-foot dome turned into a smoking pumpkin, crystal ball, enchanted forest and “rocking cathedral.” …
Currently, most of Rocks’ contracts (about 70 per cent) come from the “New Adventures department” at Cirque du Soleil, a place where the interactive arts (video, lights and live performance) are pushed to extremes, and where there’s room to play under a big budget. …
Those in charge of lighting and special effects are at least as important as choreographers.
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