movie – Stick It – a success

Gymnasts like it. And the new gymnastics movie has been a financial success — but critic Peter Sobczynski calls it a “brainless and soulless example of marketing masquerading as moviemaking”.

One wag took this as a compliment.

Seems this little movie did some creative advance work with a sophisticated MySpace page.

Disney also packaged a special mailing of the “Stick It” trailer and the Missy Elliott video “We Run This” to International Gymnast magazine’s 30,000 subscribers.

Savvy Gym Clubs organized Stick It parties for their teams. GymnasticsZone posted a positive review, from a gymnastics perspective.

I am happy for the success of the film, but am already slightly dreading “Stick It, Again.”