I’m sensing a bit of a backlash to the pink campaigns that hope to bring attention to the terrible disease of breast cancer, the second most common after lung cancer.
Will buying a pink t-shirt actually reduce the incidence of breast cancer?
Which organizations are actually contributing to the fight against breast cancer? And which organizations are turning a profit in these pink campaigns?
I’d like to follow the money.
http://cdn.pis.picapp.com/IamProd/PicAppPIS/JavaScript/PisV4.js
… (the) “Think Before You Pink” campaign urges people to “do something besides shop.” After explaining that some “pink” sponsors are polluting industrial giants or spend more money on breast cancer-themed advertisements than they actually donate towards research or treatment, BCA asks consumers to reflect thoughtfully on questions like, “How much money was spent marketing the product?” or “What is the company doing to assure that its products are not contributing to the breast cancer epidemic?” This group has particularly excoriated major cosmetic companies such as Avon, Revlon, and Estée Lauder, which have claimed to promote women’s health while simultaneously using known and/or suspected cancer-causing chemicals, such as parabens and phthalates in their products. …
What if we used photos of women who have had mastectomies instead of pretty pink ribbons?
… Perhaps I’m being too cynical.
Leave a comment if you have a strong opinion this topic.
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