… Once every four years since Russian pixie gymnast, Olga Korbut first captured the hearts and minds of America’s future gymnasts and their parents, there has been a surge of new gymnasts pouring into gymnastics facilities in the days, weeks and months after gymnastics is highlighted in the Summer Olympics on TV.
This has been a quadrennial boon to the sport at all levels and has fueled the growth of the sport at the beginner and team levels for years. On average, there has been a 25% – 37% increase in gym student enrollment in each of the Olympic years, after the television coverage lasting for months afterwards.
In years when there is an American gymnastics heroine (e.g., Mary Lou Retton) or a young international gymnast that captures the heart of the whole world (e.g., Nadia Comanechi) the number of new enrollees is at its highest. ….
After the Beijing Olympics many clubs reported NOT seeing an Olympic membership surge. I speculated that some markets are now “saturated”. That all the kids in a city who might have wanted to try gymnastics, already had.
What about your gym?
Do you have marketing and a strategy for increasing numbers IF you get a flood of new kids?