CrossFit continues to grow in popularity and in large part due to the CrossFit Games appearing on ESPN. Add the support of Reebok and you have a recipe for success.
The CrossFit Games are one of the few events where the men and women’s prize money is equal. The 2015 CrossFit Games prize money will be over $2,000,000.00, a 100 percent increase from three years ago.
The top earners will be the fittest man and fittest woman, both taking home $275,000. That’s more than Mr. Olympia wins in bodybuilding. …
Why is such a new sport able to generate so much more prize money than Artistic Gymnastics?