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I AM BG

October 20th, 2011 | Gymnastics, Olympics

Loving this new I am British Gymnastics campaign.

So simple, it works.

Click PLAY or watch it on YouTube.

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6 comments ↓

#1 Ames on 10.20.11 at 10:36 am

Could they not get T-shirts that fit?! Cool ad though!

#2 Danielle on 10.20.11 at 12:10 pm

Loved it! Wonder where Beth was…?

#3 Hannah on 10.20.11 at 9:47 pm

Have to agree with ‘Ames’ – Most un-flattering tees. What is that neckline about? Makes them all look very strange.

#4 KP on 10.21.11 at 1:53 pm

I agree – something about the lighting, camera angles and t-shirt sizes/cuts makes them all look sort of… lumpish? It looks like the coach has his sleeves rolled up or something, and all of the girls look about twice their actual size.

That said, the messaging is well done, and it is a very clean, simple concept.

#5 Crystal J on 10.21.11 at 4:53 pm

BG will always mean “BEE GEES” my fave group ;) Sorry British Gymnastics, hope London Olympics goes well best wishes to success.

#6 anon on 10.21.11 at 8:10 pm

The first thing I noticed were those shirts! Worst fit ever!

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