Winter Olympic clothing

HBC won the contract to supply uniform for Canadian Olympians from 2006 – 2012.

I saw this on Kyle Shewfelt’s (kyleshew) twitter feed.

But they’ve never found a theme anywhere nearly as good as the previous supplier, Roots.

The best the Hudson’s Bay Company has done is copy the Roots Retro formula.

Last Thursday the “look” for the 2010 Olympics hosted in Canada was unveiled.

Canadian-Winter-Olympics

“Hoser Chic”, it’s been called.

I like it. But certainly we need Roots to win back the contract after 2012. Overall, HBC has been a disappointment.

(Sport BC linked to the announcement on CBC Sports)

5 comments ↓

#1 Tracy on 10.02.09 at 10:11 am

I like the sweater.

#2 Dana on 10.02.09 at 3:52 pm

We need Roots back indeed, and Hoser Chic? Love it! Very good description. Now all they need is a bag that looks like a two four of Boh!

#3 coach Rick on 10.02.09 at 10:22 pm

Kyle Shewfelt likes the HBC wear. I really should have asked more of the athletes before dissin’ The Hudson Bay.

#4 Don Sabo on 02.06.10 at 11:37 pm

Hi, I have people staying with me for the Olympics from Europe.
They would like to purchase olymic clothing made in Canada.
On the internet and stores I am unable to find made in Canada clothing.
Can you help?
Thank you,

Don

#5 coach Rick on 02.06.10 at 11:48 pm

It’s only sold at HBC, Don. Any Hudson Bay Company store.

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