Gymnasts like it. And the new gymnastics movie has been a financial success — but critic Peter Sobczynski calls it a “brainless and soulless example of marketing masquerading as moviemaking”.
One wag took this as a compliment.
Seems this little movie did some creative advance work with a sophisticated MySpace page.
Disney also packaged a special mailing of the “Stick It” trailer and the Missy Elliott video “We Run This” to International Gymnast magazine’s 30,000 subscribers.
Savvy Gym Clubs organized Stick It parties for their teams. GymnasticsZone posted a positive review, from a gymnastics perspective.
I am happy for the success of the film, but am already slightly dreading “Stick It, Again.”
5 comments ↓
I didn’t even know what this movie was up until it opened. I think a couple of girls in my classes brought it up, and one had seen an advanced showing.
I really have no interest in seeing it; it looks aimed at the young. But any exposure for the sport might be a good thing.
Kinda reminds me of the buzz in the gymnastics community over “American Anthem”. It might have been a badly made movie, but when I was young, I didn’t care. It was a movie on my sport, and that’s all that mattered.
Stick it is a good movie and who ever said it was souless and mindless is a loser and should put his money where his mouth is
I liked it! ya, see girls in tights! right on!
http://efilmcritic.com/review.php?movie=14493&reviewer=389&highlight=stick+it
The afore-mentioned review is brutal but very funny and well-written. Probably much more fun than the movie.
[...] The successful gymnastics movie Stick It will live long. [...]
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